Sock Campaign: Creating Memorable Experiences

The idea behind the socks is that they are being used in a way to open a line of communication with the homeless. When you purchase a pair of socks, I encourage you to than put that pair of socks in the hands of the homeless, ultimately giving a face to homelessness. I feel that there is no "one" face to homelessness and the only way to truly understand it is to see it for yourself. Most homeless can go days without talking to someone which is why I feel that by using the socks as a way to start a conversation, even just for a minute, will fulfill their need for social interaction.